I was just reading the Tennis Fanhouse article by Greg Couch, a very good writer I must say, and he wrote that despite the 70 million dollar endorsement Sharapova recently signed she is still nothing more than a puppet in the hands of marketeers.
She is nothing but an Anna Kournikova but then with results. Well, can you blame them? Sharapova = money. She makes companies and brands money. Whether it be Nike or Cole Haan, Sharapova makes them money. And Sharapova knows it! If Maria doesn’t know then I would suggest that she checks her bank balance and see if Nike has deposited that $70 million. And for every million in that endorsement deal, Nike is sure to make 2 or 3 times that amount.
But I have to say that Greg is right, with big money come big expectations. Nike takes a big risk spending so much money on one player. Theoratically Sharapova can live up to those big expectations. She has won three majors after all at the age of 22. But will she actually live up to the big expectations? Nobody can really tell. Her shoulder may act up and that could mean that she could be off the courts for another year. She could be lovesick and throw matches. Who knows? There are too many factors that you have to take in in consideration to actually figure out if she is worth all that money.
What did Sharapova have to say about her loss not much except:
“You know, just a bad day,” she said. “A bad day’s not going to stop me from doing what I love. I’m still going to go back on the court and work hard and perform.
“I’ll be back here on a Saturday of the second week, so you’ll watch.”
And I’ll be sure to watch on that Saturday of the second week until then I have my many photos to keep me and you entertained.